Sunday, March 3, 2024

MWC Barcelona 2024: Accelerating telco transformation within the period of AI


Generative AI offers an enormous enhance to the telecommunications {industry}


Learn the weblog 

I’m excited to return to Cellular World Congress (MWC), February 26 to February 29, 2024, in Barcelona. AI has develop into a strategic crucial for telecom firms to realize a aggressive edge and thrive available in the market. AI has been confirmed to speed up transformation by enabling telcos to offer higher customer support and expertise, optimize community efficiency and reliability, improve safety, and innovate new services and products. We’re particularly seeing how generative AI is offering an enormous enhance to the telecommunications {industry}. Microsoft has an extended historical past of partnering with telecommunications firms, and the period of AI has supplied large alternatives for joint innovation and collaboration.

This 12 months, we glance to encourage and allow telco transformation on the world’s largest and most influential connectivity occasion. Maintain an eye fixed out for compelling updates from Microsoft Azure for Operators and industry-making information from companions. We sit up for discussions across the newest use circumstances within the {industry}. 

Ground-up view of the city's architecture and skyline at twilight

MWC Barcelona 2024

The world’s largest and most influential connectivity occasion

Highly effective Microsoft and companion demos within the sales space 

Microsoft empowers telecommunications organizations to realize extra by means of a trusted and safe platform supported by a complete companion ecosystem. Our sales space (3H30 in Corridor 3) will showcase a number of eventualities which can be important to enabling the transformation course of.

  • Elevate buyer experiences
    Empower service groups with data-driven insights to extend productiveness and improve care. Come see what number of prospects are utilizing Microsoft Azure OpenAI Service to allow self-service, expedite difficulty decision, and ship frictionless buyer experiences at scale. Study end-to-end buyer care powered by AI and see numerous {industry} use circumstances from prospects: Telkomsel, Vodafone, MTN, and NTT (different options to be introduced).

    Amdocs, in partnership with Microsoft, launched a unified Buyer Engagement Platform leveraging the ability of generative AI. Built-in with Microsoft Dynamics 365, it’s an all-encompassing, AI-powered advertising and marketing, gross sales, commerce, and customer support platform serving shopper and enterprise prospects on a single, open, telco, and cloud-native platform.

  • Streamline enterprise operations
    Use cloud-native apps, good processes, and automation to streamline workflows, enhance operations, and join what you are promoting. Work and collaborate securely with anybody, wherever, anytime, utilizing clever instruments. Witness Microsoft Copilot for Microsoft 365 in motion together with thrilling new demos from Microsoft Mesh and Groups Cellphone Cellular. Go to TM Discussion board in our sales space and find out how AI has boosted developer productiveness. Expertise how GitHub Copilot simplifies the creation and consumption of TM Discussion board Open APIs by producing the required code that complies to the API pointers within the improvement language of your selection.
  • Modernize the community
    Run trendy networks and carrier-grade workloads on a trusted, hybrid cloud platform purpose-built for operators to optimize present investments and enhance community effectivity, scalability, and reliability. Rework your service administration expertise into a contemporary cloud service and take away information silos and ship enterprise insights out of your huge datasets. Witness our end-to-end safety options leveraging Microsoft Safety Copilot and Nokia’s NetGuard Cybersecurity Dome.
  • Monetize 5G and past
    Drive at this time’s new income streams and tomorrow’s progress by exposing operators’ innovation to customers, enterprises, and builders within the Microsoft Cloud, spanning 5G to house and past.

    See new Azure for Operators demonstrations of options for the enterprise edge together with Etisalat and Pegatron 5G. 

Microsoft and {industry} expertise within the periods 

Make the most of the chance to listen to from Microsoft executives and {industry} specialists on stage within the following periods:  

  • Keynote 1: Open Gateway—The Artwork of What’s Attainable: Monday, February 26, 2024, from 09:30 AM CET to 10:45 AM CET in Corridor 4, MWC Primary Stage. That includes: Jason Zander, Govt Vice President of Strategic Missions and Applied sciences, Microsoft.
  • Azure for Operators portfolio bulletins: Monday, February 26, 2024, from 11:00 AM CET to 11:45 AM CET in Corridor 6, Stage A. That includes: Yousef Khalidi, Company Vice President, Azure for Operators, Microsoft, Prospects and Companions.  
  • Ladies in Telecommunications and Know-how Networking Occasion: Monday, February 26, 2024, from 12:30 PM CET to 2:30 PM CET in Corridor 6, Networking Hub.
  • Humanising AI: Monday, February 26, 2024 at 2:00 PM CET in Corridor 5, Stand 5F81 (Tecnotree).
  • Manufacturing DX Theme Opening Session: Monday, February 26, 2024, from 4:30 PM CET to five:25 PM CET in Corridor 6, MWC Stage A. That includes: Kathleen Mitford, Company Vice President, International Trade Advertising, Microsoft. 
  • Keynote 3: New Methods for a New Period: Monday, February 26, 2024, from 5:30 PM CET to six:15 PM CET in Corridor 4, MWC Primary Stage. That includes: Brad Smith, Vice Chairman and President, Microsoft.  
  • Go Cloud or Go Dwelling!: Tuesday, February 27, 2024, from 11:00 AM CET to 11:45 AM CET in Corridor 6, MWC Stage B. That includes Shawn Hakl, Vice President of 5G Technique, Microsoft.
  • Past 5G Related All the pieces: February 27, 2024 at 12:00 PM CET in Corridor 5, Stand 5F81 (Tecnotree).
  • 5G Futures Summit—The Evolution of the 5G Period: February 28, 2024, from 9:00 AM to 1:00 PM CET in Corridor 6, Stage C.
  • Can AI Take Off With out 6G?: Thursday, February 29, 2024, from 11:00 AM CET to 11:30 AM CET in Corridor 6, MWC Debate Stage. That includes Jason Hogg, Basic Supervisor, Azure for Operators, Microsoft.  

Verify again for extra periods to be introduced.

Our dedication to {industry} 

Microsoft empowers telecommunications organizations to realize extra by means of a trusted and safe platform constructed to raise buyer experiences, streamline enterprise operations, speed up community transformation, reinvent product innovation and monetization, and construct a safe data-driven enterprise. Keep tuned for thrilling bulletins at MWC Barcelona 2024.

Our dedication to the telecommunications {industry} extends past MWC Barcelona 2024. Extra info may be discovered on the Microsoft for telecommunications web site.  



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