CIRP is out with its newest examine in the present day which seems at what prospects determine to do with their outdated smartphones. As an alternative of simply specializing in iPhone although, the survey included Android customers to see how issues evaluate when prospects purchase a brand new telephone.
Following up after studies like how iPhone, iPad, and Mac use varies by age, what iPhone shade is hottest, and extra, CIRP printed “What Occurs to Previous iPhones?” on its Substack in the present day.
There have been six completely different choices seen from the survey on what individuals do with their outdated telephone:
- Commerce-in
- Offered
- Saved
- Good friend/household
- Misplaced/stolen/damaged
- Recycled
Not surprisingly, as they maintain their worth greatest amongst smartphones, the most important portion of iPhone customers did a trade-in with their outdated system. Apparently, simply 14% of Android customers did the identical.
The mixture of trade-ins and “bought” for iPhone prospects made up 50% of the overall. 23% stored their outdated iPhone with 13% giving it to a buddy or member of the family.
On the Android facet, a majority 54% “stored” the outdated system, that’s greater than twice that of iPhone customers. Those that determined to promote the outdated Android system on their very own or give it to household or a buddy had been additionally decrease than iPhone.
One element from CIRP is that 15% of recent iPhone consumers reportedly switched from Android and that perhaps they need to hold their outdated system simply in case. Additionally, it may very well be the decrease trade-in values make the choice much less interesting.
Maybe the sometimes decrease trade-in values for Android telephones makes {that a} much less fascinating
transaction. Or maybe prospects switching from Android to iPhone need the safety of
understanding they nonetheless have a well-recognized Android system to fall again on or seek advice from, if their migration
fails to convey each final contact, photograph, or word to their new iOS system.
In associated information, WSJ’s Joanna Stern not too long ago dug into what precisely occurs whenever you commerce in your smartphone, it’s positively an attention-grabbing watch:
High picture by way of PhoneBuff
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