Sunday, March 3, 2024

Feminine ex-exec informed she lacked “docility and meekness” sues TikTok


Female ex-exec told she lacked “docility and meekness” sues TikTok

One among TikTok’s senior-most feminine executives, Katie Ellen Puris, is suing TikTok and its proprietor ByteDance, alleging wrongful termination based mostly on age and intercourse discrimination.

In her grievance filed Thursday, Puris accused ByteDance chairman Lidong Zhang of aggressively forcing her out of the corporate as a result of she “lacked the docility and meekness particularly required of feminine staff.” She additionally alleged experiencing retaliation after reporting sexual harassment to the corporate.

Puris joined TikTok in December 2019 as managing director and US head of enterprise advertising and marketing. Beforehand, she’d led world advertising and marketing initiatives for Google and Fb. TikTok appeared to worth this expertise and promoted her inside two months to steer its world enterprise advertising and marketing staff. On this position, she launched TikTok for Enterprise and meaningfully formed how companies work together with the platform.

Amid this success, Puris allegedly found that she had a goal on her again.

Based on her grievance, by early 2021, Beijing-based ByteDance executives, together with Zhang, “started reasserting extra management over TikTok’s day-to-day operations.” These executives, Puris stated, required bi-monthly conferences with senior executives to report on their groups’ progress in hitting firm targets.

“Regardless of its makes an attempt to look impartial, TikTok’s day-to-day administration and enterprise selections got here straight from ByteDance’s top-level administration in China,” Puris’ grievance alleged.

Throughout certainly one of these bi-monthly conferences, Puris met Zhang for the primary time throughout a presentation the place she “celebrated her staff’s successes and achievements.” Allegedly, Zhang was delay by Puris’ presentation as a result of “ladies ought to all the time stay humble and categorical modesty.”

“Basically, Lidong Zhang believes ladies ought to be quiet,” Puris’ grievance alleged.

Puris believes that as a result of she “didn’t match that stereotypical gender mould,” Zhang refused to ever meet together with her once more and positioned her on a “kill record” of staff who he wished terminated.

Based on Puris, Zhang started pressuring her supervisors to evaluate her efficiency negatively. He allegedly solid a large web and sought adverse feedback from staff whom Puris not often labored with. His alleged “animosity” was so evident that certainly one of Puris’ supervisors allegedly sought to guard her by eradicating her from Zhang’s oversight.

On the identical time, Puris, who was approaching 50, alleged that different executives “made it clear” that they would favor to rent “hungry” youthful, much less skilled staff “believed to be extra revolutionary and pliable” and “determined for approval” than older staff like Puris. She claimed {that a} supervisor usually referenced her age throughout efficiency opinions that turned more and more adverse and with out clear suggestions or feedback substantiating her poor opinions. Requests for suggestions have been repeatedly rejected.

Puris’ efforts to report alleged age and intercourse discrimination didn’t end in corrective motion, her grievance stated. Even when a TikTok promoting accomplice allegedly drunkenly sexually harassed her at an off-site occasion, Puris alleged that her complaints weren’t taken severely. Puris stated that TikTok continued inviting the promoting accomplice to occasions, inflicting her to withdraw from attending.

Quite than sincerely examine her complaints, Puris’ grievance stated that “after Ms. Puris made protected complaints, her staff was considerably decreased, she acquired a devastatingly low-performance evaluate, she was denied her annual bonus, she was moved out of her place, and he or she was in the end unlawfully terminated.”

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